Brand New
Wally Olins
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world... čítať viac
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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world
ISBN / EAN
9780500291399
Vydavateľstvo
Thames & Hudson Ltd
Jazyk
anglický
Formát
Paperback / softback
Deň uvedenia
2014-04-07
Katalógové číslo
186363