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Packaging Makeovers

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed... čítať viac

Dizajn
39,68

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Pôvodná cena 46,14 €

Dostupné (do 14 dní)

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Viac o knihe

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.

Dizajn
ISBN / EAN

9781592531103

Vydavateľstvo

Rockport Publishers

Jazyk

anglický

Formát

tvrdá s prebalom

Deň uvedenia

0000-00-00

Katalógové číslo

202454

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