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Creative Advertising

Miriam Sorrentino

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills ... čítať viac

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26,66

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-11%

Pôvodná cena 29,95 €

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Viac o knihe

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.

Dizajn
ISBN / EAN

9781780671192

Vydavateľstvo

Laurence King

Jazyk

anglický

Formát

mäkká

Deň uvedenia

0000-00-00

Katalógové číslo

203771

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