Mid-Century Ads. 40th Ed
Steven Heller
Mad for AdsAdvertising for the space age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait o... čítať viac
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Mad for AdsAdvertising for the space age
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
ISBN / EAN
9783836591478
Vydavateľstvo
Taschen GmbH
Jazyk
anglický
Formát
Deň uvedenia
2023-10-11
Katalógové číslo
214324
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